Gen 35:6-7 And Jacob came to Luz, which is in the land of Canaan; it is Bethel, he and all the people with him came. And he built an altar there and called the place El-beth-el; because God revealed Himself to him there when he fled from the face of his brother.

“and Jacob came to Luz, which is in the land of Canaan,” signifies the natural in its former state; “this is Bethel,” signifies the Divine natural; “he and all the people that were with him,” signifies with all that was therein; “and he built there an altar,” signifies by sanctification; “and he called the place El-Bethel,” signifies a holy natural; “because there the gods were revealed unto him,” signifies holy truths; “when he fled from before his brother,” signifies after truths were set before good.”  Arcana Coelestia 4553